Who We Are

About the West Valley Visitors Bureau

A private, non-profit organization working to make the West Valley a place people love to visit, live, and do business.

Our Story

One voice for the eight communities of the West Valley.

The West Valley Visitors Bureau was founded to give the west end of the San Fernando Valley something it had long been missing: a single, unified champion for the events, businesses, and neighborhoods that make this corner of Los Angeles special.

For years, the story of the West Valley was told in pieces — one chamber here, a merchant association there, a neighborhood council down the street. The Bureau brings those threads together, promoting Canoga Park, Woodland Hills, West Hills, Winnetka, Reseda, Tarzana, Chatsworth, and Warner Center as one destination with a shared identity and a common future.

We are a private, non-profit organization — not a government department. We are funded by partners, sponsors, and members who believe in this place, and we are governed by a volunteer board drawn from the community we serve. That structure lets us operate like a civic agency — accountable, mission-driven, and focused on the public good — while staying nimble, business-minded, and quick to act.

Sherman Way streetscape in downtown Canoga Park
What We Do

Four ways we work for the West Valley.

Our work runs from lacing up skates on Sherman Way to helping a new business find its footing near Warner Center. It all serves one goal: a thriving, connected West Valley.

Signature Events

Events that bring us together

We produce and present the celebrations that define our seasons — from Ice at Canoga Park to summer concerts and neighborhood festivals along Sherman Way and Ventura Boulevard.

See our events
Destination Marketing

Putting the Valley on the map

We promote the West Valley to visitors and locals alike — spotlighting the dining, shopping, arts, and outdoors that make Woodland Hills, Tarzana, and West Hills worth the trip.

Explore things to do
Economic Development

Supporting local business

We back the businesses that anchor our economy, from the Warner Center employment hub to the family-owned shops of Reseda and Chatsworth, connecting them with customers and resources.

Grow here
Community Partnership

Connecting the community

We bring residents, businesses, and civic groups to the same table — turning eight distinct neighborhoods into one region that plans, celebrates, and grows together.

Partner with us
How We're Built

Private, but public-spirited.

People sometimes assume an organization like ours must be part of the city. We are not. The West Valley Visitors Bureau is an independent, private non-profit — and that distinction is a feature, not a footnote.

Being private means we can move quickly, partner freely, and stay laser-focused on the West Valley without competing for attention inside a larger bureaucracy. Being a non-profit means mission comes before profit: every dollar we raise goes back into events, promotion, and support for the community.

We hold ourselves to the standards you would expect of a public agency. We are governed by a volunteer board, operate with transparency, and answer to the partners, sponsors, and members who make our work possible.

  • Board-governed, with volunteer leadership from the community
  • Transparent and accountable to partners, sponsors, and members
  • Mission-first — reinvesting in events, tourism, and local business

What "private non-profit" means here: The Bureau is not a city or county department and is not funded by your taxes. We operate independently, guided by a community board and sustained by the partners, sponsors, and members who choose to invest in the West Valley's future.

Leadership

Board & staff

Our work is led by neighbors — business owners, civic leaders, and residents who volunteer their time and know the West Valley from the ground up.

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Board Chair

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Vice Chair

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Treasurer

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Executive Director

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Board Member

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Events & Programs Manager

Our Impact

Rooted in the West Valley.

From Warner Center to the foothills of Chatsworth, our reach spans a region that is home to hundreds of thousands of Angelenos and one of L.A.'s great business districts.

8Communities served
Year-roundEvents & festivals
Warner CenterRegional business hub
Since 20XXServing the West Valley
Partners & Affiliations

In good company.

The Bureau's work is powered by partnerships with local businesses, civic organizations, and community groups across the West Valley.

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Let's build the West Valley together.

Whether you want to sponsor an event, join as a member, or simply learn more about our work, we would love to hear from you. Every partnership helps the whole region shine.